BB10 superbowl launch

This was unexpected. During some downturn in my projects at an agency gig I was tasked with coming up with several characters and creating a series of emails and instant message threads which would populate the screens of devices for the global BB10 launch campaign. These conversations were translated into several languages, and distributed to designers and video editors across the globe, popping up in magazines, billboards and this superbowl ad, among other places.